Excerpts from Tröegs Tales – January 2013

Pucker Up with Nugget Nectar
With The Mad Elf entering hibernation mode, now seems a fitting time to unleash our revered mid-winter seasonal, Nugget Nectar. With a heady collection of American hops, Nugget Nectar will rekindle your romance with the succulent humulus lupulus overload you’ve come to expect from this bold Imperial Amber Ale. “Nugget Nectar was inspired by fresh new hops rolling in from the harvest,” said John Trogner. Nugget Nectar is intensified with whole flower Nugget cones added to our hopback vessel and dry-hopped with our patented HopsCyclone™ technique. Keeping freshness in mind, we are shipping Nugget Nectar as fast as it is packaged. You can expect cases, six-packs, and bombers to start appearing in Central Pennsylvania in mid-January and expanding through our eight-state distribution area over the following four weeks. Draft Nugget Nectar will be released in mid-February and into early March.

PIPA in Perpetuity
After what appeared to be an unfortunate hop shortage, we are pleased to announce that Perpetual IPA is now flowing at retailers and our own General Store. Due to the overwhelming demand of our newest year-round beer (and thanks to the abundance of Citra hops from this year’s yield), we’re increasing production to ensure all you hopheads that Perpetual IPA is poised to flow indefinitely. Thanks for making this beer fly off the shelves!

Full Moon Firkin
The date and approximate time of a specific full moon can be calculated from the following equation:

d = 20.362955 + 29.530588861 x N + 102.026 x 10–12 x N2

For those of you who are mathematically challenged, our “Full Moon Firkin” series continues into 2013 with its first event scheduled to occur on Saturday, January 26. We will tap firkins of Nugget Nectar and Perpetual IPA for a special side-by-side tasting beginning at 3 p.m. Attributed to Native American folklore, the name “Wolf Moon” is derived from hungry wolf packs heard howling outside the natives’ villages during January’s full moon. In anticipation of the throngs of hopheads this event is likely to attract, we feel it is rather fitting to offer up this dog-eat-dog throwdown between two of our hoppiest contenders that will leave you foaming at the mouth!

Band of Brewers
Tröegs Brewery’s very own award-winning brewery band, Starsan, is set to come off a lengthy hiatus to participate in the inaugural Philly Beer Scene Band of Brewers event! This special charity concert will pit six local PA breweries against each other in a no-holds-barred, Battle of the Bands-style showdown. Participating breweries include Weyerbacher, Yards, Dock Street, Sly Fox, Victory, and of course Tröegs, who will be playing for the Gift of Life Organ Donation Program in memory of Danny Glover. Band of Brewers will take place at World Café Live in Philadelphia on Sunday, February 10 beginning at 1 p.m. and will also include draft beer and a special firkin from each participating brewery. For more information and to purchase tickets, click here.

Tröegs 2012 “Beer” End Review and December News

Tröegs “Beer” End Review

With another year rapidly coming to a close, let us look back on 2012 and get nostalgic for a moment as we celebrate the first full year of Tröegs in Hershey, PA while providing a brief glimpse into the coming year.

We gave hopheads a reason to celebrate when we made Perpetual IPA a year-round offering, our first new year-round beer since JavaHead Stout. We also opened our Snack Bar in May to provide visitors with fresh, simple and local menu items to complement our hand-crafted beers.

We also hosted a few memorable events in 2012. We were pleased to be a part of the first-ever HydroWorx underwater marathon in September to help raise $350,000 for the Eagle Fund, an organization providing high-quality care and rehabilitation to our nation’s wounded warriors. Plans are already under way for another underwater marathon in 2013. Also, The Harrisburg Brewer’s Fest celebrated its 9th anniversary and boasted sold-out attendance at both sessions. To date, the festival has raised over $800,000 for the Cystic Fibrosis Foundation. Expect another fantastic festival in 2013 with over 50 participating breweries pouring a wide variety of craft beers from around the country.

Finally, we capped off our first year in Hershey with a huge win at The Great American Beer Festival in Denver, CO, where we took home three gold medals for HopBack Amber, DreamWeaver Wheat, and Sunshine Pils. As if that wasn’t enough, we also won Mid-Size Brewery of the Year!

As we ramp up for 2013, expect to enjoy more Scratch beers as well as bigger batches of seasonal favorites like Nugget Nectar and Mad Elf in the coming year. You may even see a Splinter release or two! By mid-2013, we anticipate increased production and efficiency by introducing a brand new bottling line and additional fermentation tanks. One thing is certain, though; we will continue to produce quality and consistent beers that you’ve all come to expect and enjoy from Tröegs. Here’s to looking forward to a fantastic New Year!

Elf Frenzy

That’s right! Elf Season has been prolonged as we recently released the draft version of our festive holiday seasonal, The Mad Elf Ale. The Elf hit the tap lines in our Tasting Room on Monday, November 19. Expect plenty of Elf sightings all throughout our distribution footprint as well. So kick back, relax, and enjoy some liquid Christmas next time you’re out and about. You can also pick up six-packs, cases, bombers, and mammoth 101oz. gift bottles at your nearest beer retailer. But you’d better hurry, because The Elf is rumored to go into hiding soon!

Scratch Beer Update

Scratch #81: Export Lager – This particular beer style originated in Dortmund, Germany in the 19th Century to compete with the more fashionable pilsners of the day. Scratch #81 harkens back to one of the first Tröegs beers ever produced – our Bavarian Lager. This slightly dry, pale golden lager has subtle hop bitterness and a fairly low ABV, making it a perfect session beer. Availability: draft only. Release date: 11/30/12.

Scratch #82 – Tripel – The term “Tripel” was popularized by Trappist brewery Westmalle to describe its brawniest strong pale ale. Well, we assure you that this is indeed one brawny Triple! Brewed with 450lbs. of PA honey and Westmalle yeast, expect this latest Scratch Tripel to be sweet and stealthy with plenty of alcohol weight. Availability: cases, six-packs, growlers, and draft. Release date: 12/7/12.

Scratch #83 – ¿Impending Descent? – As we spiral further toward the end of the Mayan calendar, Tröegs is brewing up a special beer to commemorate the expiration of planet Earth. Celebrate the countdown to extinction and raise a goblet of this colossal Russian Imperial Stout as we plummet into oblivion. If your tongue doesn’t disintegrate as a result of the birthday party cheesecake jellybean BOOM, it most certainly will wreak major havoc on your taste buds. ¿Impending Descent? is as enormous, face-melting, and palate-numbing as it sounds. If there ever was a last beer to enjoy before the apocalypse, this is it! Availability: cases, six-packs, growlers, and draft. Release date: 12/12/12.

Full Moon Firkin

Join us in the Tasting Room on Friday, December 28 for the last “Full Moon Firkin” event of the year. Assuming the world doesn’t come to an end on December 21, we will tap a firkin of ¿Impending Descent? at 3 p.m. followed by subsequent firkins as needed. Since we will have become fully ensconced in winter by then, come celebrate the “Cold Full Moon” with a beer that will warm you up from the inside out!

Stocking Stuffers

It’s not too late to pick up some great stocking stuffers for the holidays! Stop by our General Store at the brewery or shop our on-line Tröegs Gift Shop and check out some brand new items, such as a variety of Tröegs iPhone decals, Mad Elf patches, and Mad Elf tree ornaments. Look for newly designed Mad Elf winter hats later this week as well. You can also pick up a new Women’s long sleeve DreamWeaver shirt for the special female beer drinker in your life. Finally, we have a variety of infant and toddler apparel for “Baby’s First Christmas.” Don’t forget to place your on-line order by Thursday, December 20 to guarantee delivery for Christmas.

December Events

For a complete listing of Tröegs Events, please visit http://troegs.com/events.aspx.

Master of Pumpkins!

Yes, it’s official! We’re finally brewing a pumpkin beer. If you don’t believe us, check out this immense box of oversized pumpkins and longnecks from Strite’s Orchard.

We recently roasted a bunch of these in our Snack Bar and scooped out all of the delicate meat to use in the recipe. While no release date has been finalized, expect to see this draft-only Scratch beer in the Tasting Room sometime in mid-to-late November.

A Taste of Autumn!

With fall just around the corner, we here at Tröegs can think of no better way to usher in the turn of the seasons than with our Dead Reckoning Porter. To celebrate the harvest season, we recently unveiled our brand new fall seasonal Snack Bar menu at the brewery. One of the menu’s highlights is a duck confit plate served a hearty white bean ragout and fig marmalade, which makes for a delectable food pairing with our Dead Reckoning Porter. Enjoy!

Fall Blog – The Colors are Changing…

The colors of the leaves are changing here at Tröegs. As we transition from summer to fall, we’ve been busy brewing up a cornucopia of colorful new autumn-themed Scratch Beers. But we can’t think of a better way to kick off our own harvest season with the release of our perennial fall favorite, Dead Reckoning Porter.

Landing squarely between the warm summer rays of Sunshine Pils and the holiday hysteria of Mad Elf, Dead Reckoning proves to be a perfect beer for the cooler fall months. It’s a rich, robust porter with an assertive hop presence and plenty of coffee and chocolate notes to warm the soul. Dead Reckoning is currently available on draft in our Tasting Room as well as bottles, six-packs and cases in our General Store. You can also look for Dead Reckoning at distributors and bottle shops in your area.

With the change of the seasons also comes a variety of Scratch beers that cover new territory for us.

• We’re excited to announce the release Scratch #76 – Special HOPS today! Special HOPS is an Imperial Red Ale brewed especially for the HydroWorx Underwater Marathon event to be held on Sunday, September 9 to benefit The Eagle Fund. Just like the highly-trained military units used for unconventional, often high-risk missions, Special HOPS is bold, aggressive and sure to sabotage your senses and bombard your palate with hop bitterness. Special HOPS is currently available on draft in our Tasting Room via pints and growler fills, as well as in single bottles, six-packs and cases in our General Store.

• Currently available, Scratch #73 – Fest Lager is our take on the classic Oktoberfest, or Märzen, style… but with a twist. At 35 IBUs, this lager goes against the grain by boasting a fairly hefty hop presence, giving the flavor a moderate bitter twist while still maintaining the classic malt character that you’ve come to expect from a traditional Fest Bier. Scratch #73 is currently on tap in our Tasting Room, and bottles are available in the General Store.

• Other Scratch beers in the works include a pumpkin beer brewed with pumpkins roasted in-house, and a wet hop ale featuring hops delivered straight to the brewery and used immediately in order to retain the fresh hop oils that give the beer its olfactory sensory overload!

And speaking of sensory overload, Chef Christian DeLutis has been working diligently on creating a fantastic seasonal menu perfect for fall. Chock-full of small and large plate dishes, sandwiches, and sweets, the new Snack Bar menu will emphasize fresh, simple, local ingredients. Some of these creations include Mad Elf fondue, pumpkin risotto, duck confit with fig marmalade and white bean ragout, and black bean tacos with pumpkin guacamole.

Finally, Saturday, September 29 marks another “Full Moon Firkin” event. This time, the event falls on the Full Harvest Moon, the full moon that occurs closest to the autumnal equinox. To celebrate, please join us in Tasting Room at 3 p.m. for our second take on this event. Last month saw Tröegs employee Shawn Grant and long-time Tröegs fan Dave Vogelsong each tap a firkin of Perpetual IPA at the inaugural event. Sometimes referred to as the “Wine Moon,” we here at Tröegs all agree that the Harvest Moon is undoubtedly the “Beer Moon” for sure!

Look for video updates throughout the month on all these blog items.

Remembering Danny

 

Friday, April 27 – RELEASE EVENT

SCRATCH #63 – DANNY’S IPA

Join us on Friday, April 27 for the release of Scratch #63 – Danny’s IPA.

This Black IPA was brewed as a tribute to Danny Glover, a Troegs Brewery family member who passed away in late January.

Cases, drafts and growler fills available starting at 11 a.m.

Firkin tapping at 3 p.m.

$10 from every case of Scratch #63 sold will go directly to the Gift of Life Donor Program in Danny’s name.

For more information on becoming an organ donor, click here: http://www.donors1.org/

REMEMBERING DANNY

On January 31, 2012 Tröegs Brewery lost a family member.

Danny Glover didn’t work for Tröegs very long, but his death nine days after a car accident on an icy stretch of the Pennsylvania Turnpike shook the brewery to the core. Our brewery family is relatively young and to think that a 24 year-old guy who leaves in a car one morning (ironically to attend a funeral) could be gone a week later is unbelievable.

We first met Danny at Andy’s Corner Bar in New Jersey when he showed up for a Tröegs event. One of the last things Danny said to us that night was, “The next time you see me, I’ll be working at the brewery.” He had a job a Tröegs just a few months later.

Even if Danny’s arrival time for work was less than predictable and his uncanny ability to forget everything about his job overnight drove us nuts, he was a hard worker who would do any job with enthusiasm. But more importantly Danny had an infectious smile, a heart of gold and the absolute ability to spread joy through a room – it was hard not to love the guy.

That love was magnified 100 fold when more than 400 people showed up at Danny’s funeral. After shedding a lot of tears and sharing a few beers with his family and wide circle of friends, it was apparent that our brewery family was only one group of people lucky enough to know Danny.

If a tragedy like Danny’s death could have a silver lining, it happened when Danny’s parents agreed to donate his organs to the Gift of Life organ donation program. At least five people benefitted from Danny’s donation, including his Little League baseball coach who received Danny’s liver.

The Tröegs family knew we had to honor Danny and the only thing that made sense was to brew him a beer.

Dubbed “Danny’s IPA” and released as part of the Scratch Series, this black India Pale Ale is modeled after Danny’s favorite beer, Nugget Nectar. We’ve modified the grain bill and played with the hops – keeping in mind that Danny loved hops more than anything else.

In honor of our friend Danny Glover, Tröegs Brewery will donate $10 from every case of Danny’s IPA sold out of the brewery in Hershey to the Gift of Life Organ Donation program. Danny’s IPA will be available at Tröegs Brewery starting Friday, April 27 starting at 11 a.m.

If you cannot join us at that brewery, raise a glass in Danny’s honor on Friday night.