After months of developing pencil sketches into full-blown art, we celebrated our new reveal on the streets of Philadelphia with a few hundred friends. Our guerilla street team transformed The Garage in South Philly into a little Tröegs mecca for one night, complete with artists creating one-of-a-kind interpretations of the new logos. Such an honor to be considered a “local” in one of the finest beer cities in the country. Our new art has just started rolling out to all markets, and we look forward to sharing it with everyone.
