Happy birthday to us!
It all started on July 18, 1997, when a modest microbrewery in Harrisburg, PA, sold its first pint of beer. That beer was Tröegs Pale Ale, and it helped get our little brewery off the ground. So, we can’t think of a better way to celebrate our 25th anniversary than with a nod to our humble beginnings.
As a thank-you for your support over the years, we’ll release three throwback beers – Tröegs Pale Ale, Oatmeal Stout, and E.S.B. Ale – all of which will be available exclusively at our Hershey, PA, brewery. Look for both Pale Ale and Oatmeal Stout on tap in our Tasting Room starting Monday, July 18, with E.S.B. Ale following on Thursday, July 21. We’ll even have a limited run of 16-oz. cans of Pale Ale – dubbed “25 Years: Birthday Pale Ale” – available in our General Store.
But that’s not all! If you’re feeling a bit nostalgic, we’ll also have some sweet retro Tröegs logo T-shirts and sticker packs available in the General Store.
Back in the early days, our founding brothers Chris and John Trogner not only brewed, packaged and sold our beer, they also gave tours of the brewery. So, if you haven’t taken our award-winning Guided Production Tour in a while, this is definitely the week to book a slot, because our founding brothers will reprise that last role. Enjoy special guest appearances from Chris or John on Thursday, July 21 or Friday, July 22. Limited spaces are available at troegs.com/tours.
We wouldn’t be where we are today without your support over the past 25 years. With that said, we’re busy looking toward the future. We recently unveiled a new parking lot at the brewery to make space for more visitors, and interior murals are currently under way in our Tasting Room to celebrate our friends, collaborators and community partnerships. And the biggest step forward is the addition of a new canning hall and soon-to-be installation of a brand new canning line to increase our production speed, capacity and quality of our beers.
“We’ve been under construction for 25 years,” says John Trogner. “That’s what we love to do – continuously improve and expand. We’re always thinking about what we can do in the next year, the next five years, the next 20 years to make the brewery better as a whole.”
Whether you’ve been with us for the long haul or you’ve just recently discovered our beer, we thank you for drinking Tröegs! Here’s to the next quarter century of brewing in Central PA. Cheers!
